We are seeking a seasoned, value‑aligned Head of Content to define and execute our global content strategy, ensuring a cohesive and compelling narrative across all channels to support Gnosis’ expansion into the retail market and broader Web3 ecosystem
- Content Strategy and Narrative Framing
- Develop and execute a comprehensive content strategy aligned with business objectives, product roadmaps, and target audience needs across all retail products
- Define and articulate the overarching brand story and key messaging that frames Gnosis in the retail space
- Design and lead co‑marketing and content programs with key Web3 partners to expand reach and drive shared KPIs
- Oversee the creation and maintenance of a global editorial calendar for all content touchpoints
- Define and enforce content guidelines to ensure a consistent, on‑brand voice and high‑quality standard across all written, visual, and multimedia content
- Search Engine Optimization (SEO) and Performance
- Lead the strategy and execution to ensure all content is optimized for search engines, including keyword research, gap analysis, and technical SEO collaboration
- Establish analytics frameworks and track KPIs (e.g., organic traffic, conversion rates, time on page, domain authority) to measure effectiveness
- Use data‑driven insights to optimize content strategies, improve conversion rates, and increase ROI
- Content Creation and Production
- Produce end‑to‑end content and oversee the production process when needed, managing internal and external writers, designers, and agencies to deliver high‑impact content on time
Work closely with product and engineering teams to translate complex technical concepts into engaging content for diverse retail audiences
