- The Business Development Representative (BDR) plays a pivotal role in driving census growth, building strategic referral relationships, and strengthening the Alpas Wellness brand within assigned territories
Under the direction of the Vice President of Marketing & Business Development, the BDR develops, maintains, and grows relationships with hospitals, behavioral health providers, EAPs, veteran organizations, treatment programs, and other key referral partners
- This position combines relationship-driven outreach with data-informed strategy, ensuring all business development efforts support Alpas’ broader goals of payer mix optimization, ethical marketing, and mission-driven growth
- Territory Management & Outreach
- Develop and execute a comprehensive outreach plan for the assigned territory focused on census growth and strategic referral alignment
- Identify, engage, and nurture high-potential referral relationships including hospitals, detox programs, outpatient providers, behavioral health organizations, EAPs, and community/veteran partners
- Conduct regular in-person meetings, calls, and educational presentations to promote Alpas Wellness services and differentiate programs
- Represent Alpas Wellness at community events, professional conferences, and networking functions to strengthen brand visibility
- Referral Development & Admissions Support
- Build and maintain an active referral pipeline through consistent relationship management and follow-up
- Collaborate with Admissions and Clinical teams to ensure a seamless transition from referral to admission
- Provide timely, professional updates to referral sources regarding patient outcomes and program success (as permitted under HIPAA)
- Meet or exceed established monthly referral, admissions, and payer mix goals
- Focus outreach efforts on relationships likely to generate in-network or high-value out-of-network admissions
- Maintain awareness of payer systems, utilization management, and contracting strategies to align territory outreach with organizational goals
- Track referral conversion rates and payer outcomes within the CRM to continuously refine outreach strategy
- CRM & Data Management
- Document all outreach activity, meetings, and referral interactions in the CRM (Dazos preferred)
- Maintain accurate and timely data entry to ensure visibility and accountability across teams
- Utilize CRM dashboards to analyze performance trends and inform data-driven decision making
- Cross-Department Collaboration
- Partner with the Marketing team to coordinate campaigns, community events, and targeted regional initiatives
- Work collaboratively with Admissions and Utilization Review to align referrals with program and payer requirements
- Contribute to weekly BD/Marketing meetings by sharing updates, insights, and territory performance data
- Act as a brand ambassador, reinforcing Alpas Wellness’ commitment to innovation, compassion, and excellence
- Other duties as assigned
- Primarily field-based position with regular regional travel and occasional overnight trips
Active participation in territory performance reviews and quarterly strategic planning sessions
