• This role will own the complete web experience, from technical infrastructure to conversion optimization, while leading SEO and emerging AI optimization strategies that drive measurable business growth
• Develop and lead a data-driven web strategy that transforms the fireblocks.com website into a demand generation engine aligned quarterly revenue goals through optimized user journeys and conversion funnels
• Own all key web metrics including traffic, conversion rates, lead quality, and revenue attribution
• Own and execute enterprise-level SEO strategy to dominate search rankings in digital asset and stablecoin infrastructure space
• Drive web strategy that captures demand through AI-native discovery channels like ChatGPT, Perplexity, and Claude
• Oversee future localization strategy to ensure the website delivers a consistent, high-quality experience across global markets and languages
• Collaborate with Brand and Design teams to ensure a cohesive and impactful digital brand experience
• Lead the roadmap for website testing, experimentation, and personalization
• Evaluate and manage third-party vendors, CMS platforms, and other web technologies
• Oversee cookie management platform to ensure user consent, data transparency, and compliance with global privacy regulations
• Lead and mentor a high-performing web strategy team including developers and SEO managers while managing goals, and KPIs that drive accountability and results
• Foster a culture of experimentation, data-driven decision making, and continuous improvement

Conduct regular analysis to identify optimization opportunities and growth drivers

• 8+ years of progressive web strategy experience with 3+ years in leadership roles
• Proven track record in managing modern enterprise websites that drive significant revenue impact
• Deep expertise in SEO with demonstrable results improving organic search performance
• Experience with AI optimization strategies and emerging search technologies
• Experience managing localization strategies
• Advanced knowledge of CMS platforms, specifically WordPress
• Advanced knowledge of web analytics platforms (Google Analytics, Google Tag Manager, Mixpanel, etc.)
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
• Proficiency with Cookie Manager Platforms (OneTrust)

Understanding of web development technologies (HTML, CSS, JavaScript, CMS platforms)

• A reasonable base salary range estimate for this position is $160,000 to $200,000

The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits