• Your core mission is to connect the dots across brand alignment, product marketing and positioning, acquisition, and informing product needs to ensure a cohesive and high-impact GTM strategy that drives significant revenue growth
• Reporting to the Global VP of Demand Generation, you will act as a foundational builder, establishing structure and processes for the US market from an ambiguous starting point
• You will take direct responsibility for achieving US revenue targets, managing and scaling a substantial paid acquisition budget, and ensuring scalable support for both Product-Led Growth (PLG) and high-touch sales models
• Act as the central architect for the US market, ensuring tight integration between product marketing, brand messaging, and core acquisition programs
• Revenue & Budget Ownership:
• Take direct accountability for US revenue targets and strategically manage/scale paid acquisition budgets
• Lead the effort to structure US market operations from near-zero, defining processes and establishing high-level cross-functional collaboration (Sales, Product, Executive Leadership)
• Product Liaison & Roadmap Input:
• Serve as the primary liaison with the Product team, synthesizing US market needs, competitive intelligence, and customer feedback to guide and influence the product roadmap for the US region
• Champion market needs, ensuring all GTM activities align with PLG principles and high-touch sales requirements
• Acquisition & Growth Execution
• Design and optimize high-performing paid media campaigns across all major channels to maximize ROI and efficient customer acquisition
• Lifecycle Campaign Strategy:
• Guide the strategic direction and prioritization of acquisition and nurturing campaigns that support both no-touch (PLG) and high-touch funnels
• Drive continuous A/B testing and experimentation across channels, segmentation, and messaging to improve funnel performance and LTV

Monitor and report on US market channel performance, pipeline health, and revenue attribution

• Bachelor's or Master's degree in a related field
• 7+ years of experience in B2B growth marketing or acquisition, with a dedicated focus on the US market
• 3+ years in a leadership role, with direct responsibility for revenue numbers and cross-functional leadership
• Proven track record of managing and scaling multi million dollar budgets
• Deep expertise in Paid Acquisition and hands-on knowledge of Product-Led Growth (PLG) strategies
• Strong product marketing experience including market analysis, competitive positioning, and launch strategy
• Experience in building a market/function from scratch and structuring ambiguous mandates
• Proficiency in Paid Acquisition channels (SEM, Paid Social, Programmatic)
• Proficient in CRM (Salesforce) and marketing automation (Pardot/Marketing Cloud) alignment for lead lifecycle management and reporting
• Strong analytical skills with experience in revenue attribution, LTV analysis, and A/B testing methodologies
• Exceptional organizational skills and comfort collaborating across senior-level stakeholders (Product, Sales, Finance)
• Proactive self-starter with a structured and analytical mindset
• Comfortable working in a fast-paced environment with ambiguity
• High sense of ownership and accountability for revenue targets

Strong communication skills, capable of aligning priorities and resources across functions and hierarchy

You combine strategic leadership, deep expertise in paid media, a strong product marketing background, and a hands-on approach to building a compliant, high-velocity acquisition engine

• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we're happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being
• BENEFITS INCLUDE
• 401K plan contribution
• 20 paid vacation days (PTO)
• Health insurance
• Development Budget for every employee
• Hybrid workplace
• Online yoga sessions
• Headspace App
• Gifts - We celebrate life & work milestones at UC (work anniversaries, new bom babies and similar)

Snacks, fruits, coffee and drinks in the office