This requires building a marketing team at Gnosis.We are seeking a seasoned, value‑aligned Head of Content to define and execute our global content strategy, ensuring a cohesive and compelling narrative across all channels to support Gnosis’ expansion into the retail market and broader Web3 ecosystem
- Content Strategy and Narrative FramingDevelop and execute a comprehensive content strategy aligned with business objectives, product roadmaps, and target audience needs across all retail products
- Define and articulate the overarching brand story and key messaging that frames Gnosis in the retail space
- Design and lead co‑marketing and content programs with key Web3 partners to expand reach and drive shared KPIs
- Oversee the creation and maintenance of a global editorial calendar for all content touchpoints
- Define and enforce content guidelines to ensure a consistent, on‑brand voice and high‑quality standard across all written, visual, and multimedia content
- Search Engine Optimization (SEO) and PerformanceLead the strategy and execution to ensure all content is optimized for search engines, including keyword research, gap analysis, and technical SEO collaboration
- Establish analytics frameworks and track KPIs (e.g., organic traffic, conversion rates, time on page, domain authority) to measure effectiveness
- Use data‑driven insights to optimize content strategies, improve conversion rates, and increase ROI
- Content Creation and ProductionProduce end‑to‑end content and oversee the production process when needed, managing internal and external writers, designers, and agencies to deliver high‑impact content on time
- Work closely with product and engineering teams to translate complex technical concepts into engaging content for diverse retail audiences
Innovation and Experimentation: dedicated time for research or side projects within the ecosystem
