• You will report to our Senior Content Director and work directly with Content and Creative teams, acting as the lead Creative Strategist on clients across a range of industries
• You will own performance creative and copy strategy while shaping creative output across multidisciplinary teams
• Your focus is to develop audience-first strategies that drive conversion and strengthen brand relevance
• Your strategies will celebrate the diversity of our society while delivering impact through industry-leading creative ideas
• Your role is crucial in encouraging representation and inclusivity, ensuring cultural insight is translated into creative work that drives measurable business results and enhances customer experiences
• You will be passionate about embracing and connecting with diverse communities through persuasive, data-driven creative content
• Demonstrate curiosity in understanding our client problems and finding a balanced solution with paid, earned and organic approaches
• Apply audience, cultural and behavioral insight to inform strategic decisions and creative direction
• Harness cultural insight across life stages and local contexts to inform strategy, with a deep understanding of diverse audiences, cultures and trends
• Use social listening to steer strategy and planning with a data-driven approach
• Lead creative strategy for existing clients, from positioning through to creative briefs, messaging matrices and overall campaign direction
• Deliver creative insights and strategic messaging to ongoing clients with a clear vision for growth opportunities
• Creative leadership & collaboration
• Act as the lead Creative Strategist on accounts, shaping creative output and ensuring strategic integrity across campaigns
• Work closely with Content, Creative and Brand Strategy teams to ensure work is distinctive and aligned to broader brand goals
• Inspire creative teams with strong jumping-off points and clear guidance on platform nuances for copy and design execution
• Shape and elevate creative work, pushing for the highest standards and inspiring clients with your expertise
• Build strong relationships with clients and partners, translating complex strategies into clear, compelling and actionable plans
• Work with the ideation team on incoming paid creative campaigns, ensuring big ideas translate effectively across the funnel
• Innovation, platforms & performance
• Stay close to platform evolution, cultural shifts and emerging behaviors, bringing insights and hypotheses into your work
• Stay up to date with trends and innovations to inform planning, strategy and creative direction
• Act as a driver of innovation across platforms, shaping narratives that resonate with diverse audiences
• Use AI tools to build robust testing frameworks for ad copy and creative variants, continuously improving performance

Build partnerships across creative, media and data/market intelligence teams, bridging the gap between media targeting and creative messaging and 6:30pm with flexible working hours

• 5+ years working with leading brands across home, property, lifestyle and consumer services, in a creative or performance agency environment
• Experience in integrated marketing roles with specific background in copywriting or communications strategy positions
• Strong understanding of the relationship between brand strategy (voice, tone, identity) and performance marketing mechanics
• Experience demonstrating a creative output across a diverse media mix, such as digital, paid media, messaging and copy
• Experience working on digital ad campaigns with defined KPIs that demonstrate an understanding of full customer journeys and creator/influencer campaigns
• Demonstrate empathy, deep cultural understanding, and a talent for unearthing groundbreaking concepts and content creation
• Evidence from your own work to show you have progressively advocated and included diverse voices within your strategies

Inspired by creating the conditions for creativity to grow

• The salary range for this position is between $100,000-120,000 USD, annually
• Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs
• Reward: You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan
• Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover
• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am
• Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn

Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers