• In-person participation is required throughout the year
• Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment
• Attendance is expected and fully supported
• This role is highly cross-functional, partnering closely with Growth Marketing, other teams within Growth, and teams across Coinbase
• You’ll be responsible for shaping the strategy and delivering results across all acquisition channels – SEO, and growth marketing – as well as 0 to 1 growth tactics to scale up new products at Coinbase to both new and existing users
• As the leader of our Acquisition, Activation, and New Product Growth Activation teams, you’ll shape how millions of people take their first step into crypto and ensure that step leads to lasting engagement
• By guiding a team of exceptional product managers and influencing company-wide growth priorities, you’ll define the standard for acquisition and activation at a global level!
• Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms
• Set a clear strategy for the Acquisition, Activation, and New Product Growth teams, and deliver consistent, material impact against company-level goals
• Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention)
• Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A/B testing, LTV/CAC, activation and retention cohorts) to inform prioritization and resourcing
• Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins

Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage

• We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up
• We want someone who will run towards, not away from, solving the company’s hardest problems
• A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact
• Strong analytical rigor paired with exceptional product sense; you can zoom from strategy to experiment design to UX details and back
• Clear vision and demonstrated experience for what “great looks like” when tackling large-scale growth challenges
• 10+ years of product management experience with demonstrable career progression
• Deep focus in acquisition, activation, or related growth specialties
• Excitement about leading this area for a mission-driven crypto company

Passionate, excitement about crypto, defi, & web3

Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets

• Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below
• Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k))
• Base salary range shown

Total compensation also includes equity and bonus eligibility and benefits: $284,155—$334,300 USD