- The Field Marketing Specialist role is ideal for someone early in their marketing career who wants to learn from experienced field marketing managers and build a strong foundation in regional and partner marketing
- You will support planning and execution across the US and assist with logistics, swag sends, coordination with vendors, registration management, lead uploads, and event follow up
- This role provides hands-on experience in a fast paced environment where you will work closely with field marketing managers, sales teams, and partners
- Support event and program logistics
- Assist field marketing managers with planning and executing events including CISO dinners, roundtables, regional conferences, sports events, and partner activities
- Help coordinate venues, catering, shipping, collateral, staffing, setup, and onsite needs
- Manage swag and gifting
- Own swag sends for customer and prospect programs including inventory tracking, ordering, shipping, and partner coordination
- Create landing pages
- Build simple program landing pages for webinars, field events, partner activities, and regional campaigns
- Ensure pages are accurate, on brand, and set up with correct tracking
- Create outreach sequences and communication assets
- Build event invites for sales, create Outreach or similar platform sequences, prepare follow up emails for SDRs and AEs, and ensure messaging aligns with event goals and target personas
- Support registration and attendee management
- Maintain registration lists, coordinate pre event communication, and ensure attendee information is accurate in Salesforce
- Assist with lead uploads and follow up steps
- Enter leads into Salesforce, work with marketing operations to ensure proper tracking, and coordinate follow up steps with SDRs and AEs
- Partner with sales teams
- Work closely with AEs and CAMs to support activities aligned to regional goals
- Help gather account insights, prepare event briefing materials, and ensure sales teams have what they need before and after each program
- Support partner marketing activities
- Assist with co branded events, partner logistics, and coordination with VARs and alliance partners
- Support reporting and tracking
- Help document program performance, gather basic metrics, and maintain program sheets
- Assist field marketing managers with budget tracking and vendor invoices
- Learn and use marketing tools
- Are comfortable helping with swag and gifting programs, including tracking inventory, placing orders, and coordinating shipments (training provided)
- Are comfortable learning to build landing pages and making sure basic details and tracking are correct
- Can help create event invites, outreach messages, and follow-up emails
- Can keep attendee lists organized and help with registration and pre-event communication
- Are open to learning how to enter leads into Salesforce and support follow-up steps for the sales team
- Enjoy working with others and want to support Sales and partners on regional programs
Can help gather simple metrics, keep program sheets updated, and assist with basic budget or vendor tasks