- As a Field Marketing Executive, you will play a crucial role in driving lead generation and supporting the local sales team through grassroots marketing, community outreach, and event execution
- This is a field-based role that requires occasional travel to Humana's offices for training or meetings
- Liaison Role: Act as a liaison between markets, sales, and community partners to ensure seamless coordination and execution
- Team Culture: Foster a collaborative, mission-driven team culture focused on growth, impact, and accountability
- Outreach Strategies: Develop and implement local outreach strategies, including events and partnerships, to generate quality leads
- Lead Cultivation: Identify and cultivate high-potential lead sources, including T65 opportunities
- Performance Monitoring: Track and measure grassroots marketing, community outreach, and event success
- Community Engagement: Build and maintain strong relationships with community organizations, local businesses, and other stakeholders
- Event Execution: Plan and execute community events to enhance brand visibility and generate leads
Reporting: Prepare and present regular reports on outreach activities, performance, and outcomes