• As a Principal Product Marketing Manager, you will be a senior leader responsible for defining and executing the go-to-market strategy for Deel's AI & Platform products
• This role requires a deep understanding of the market, customers, and competition to develop compelling messaging, positioning, and strategies that drive demand, adoption, and growth
• Cross-Functional Leadership: Serve as a key liaison between marketing, product management, sales, and other departments to ensure alignment and effective communication
• Influence and collaborate with stakeholders across the organization to drive product success
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, feature enhancements, and market expansions
• Align product positioning with business objectives to ensure successful market penetration and growth
• Market Research & Analysis: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends
• Translate insights into actionable strategies that differentiate our products in the marketplace
• Positioning & Messaging: Craft clear and compelling messaging and positioning that resonates with target audiences
• Ensure that all customer-facing materials (e.g., website, sales collateral, presentations) reflect the product's value proposition
• Product Launches: Lead the planning and execution of product launches, coordinating with cross-functional teams (e.g., product management, sales, customer success) to ensure seamless execution and strong market impact
• Sales Enablement: Develop sales tools, training materials, and content to empower the sales team to effectively communicate the value of the product
• Conduct training sessions and webinars to ensure sales teams are well-equipped to win in the market
• Customer Advocacy: Collaborate with the Customer Marketing team to utilize customer insights to refine product marketing strategies and drive customer advocacy
• Performance Measurement: Define key performance indicators (KPIs) and metrics to track the success of product marketing initiatives
• Regularly report on performance, adjusting strategies as needed to optimize results
• Thought Leadership: Represent the company at industry events, conferences, and webinars

Contribute to the development of thought leadership content, including blogs, whitepapers, and speaking engagements, to enhance brand credibility and authority

• The ideal candidate will have a proven track record in product marketing, with experience leading cross-functional teams to launch and scale successful products in a dynamic market
• Experience: 10+ years of experience in product marketing, with at least 5 years in a senior or leadership role
• Strong strategic thinking and analytical skills
• Exceptional written and verbal communication skills
• Proven ability to lead cross-functional teams and manage multiple projects simultaneously
• Deep understanding of market research techniques and data analysis
• Experience with product management and product lifecycle management
• Ability to thrive in a fast-paced, dynamic environment

Leadership and mentoring abilities, with a track record of building and guiding high-performing teams

Tools: Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics)

• Our workforce deserves fair and competitive pay that meets them where they are
• With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country

The flexibility of remote work, including optional WeWork access