- If you thrive by driving change, influencing commercial teams and leaders, and delivering results by challenging the status-quo, this position will put you at the center of shaping the future of our iconic brand
- As the Senior Brand Marketing Manager, you are responsible for developing the strategy and executing annual commercialization plans to deliver profitable growth for the Nesquik Ready to Drink (RTD) Business
- In this role, you will unlock actionable insights to grow brand health, identify and drive an innovation pipeline, lead communications planning & execution, and unlock consumer & customer value
- You will collaborate with cross-functional teams including Sales, Operations, and Finance to ensure executional excellence of our annual business plans
- Consumer & Customer Intimacy
- Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, behavioral drivers, and unmet needs of the brand’s consumer through data and research
- Extract actionable consumer and customer insights through data and research to inform strategies
- Translate insights and commercial priorities into relevant marketing activations
- Analyze data and synthesize learning into insights to optimize commercial investment decisions
- Business Planning
- Ensure that key business KPIs are met: revenue, profit, market share, and brand health
- Track sales, consumption, and consumer trends to identify gaps/opportunities during monthly business operating routines
- Generate concepts, validate with consumers, and identify winning platforms to build a long-term portfolio innovation/renovation pipeline
- Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
- Balance growth platforms between base business and innovation, prioritizing resources effectively
- Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
- Lead the development and execution of annual marketing plans to address all aspects of the marketing mix – product, price, place & promotion
- Partner closely with Sales and Category teams to secure distribution and visibility
- Drive alignment of annual commercial plans, ensuring flawless execution across both large format channels (Grocery, Mass, Club, etc.) and small format channels (Convenience, Drug, etc.)
- Brand and Product Experience
- In collaboration with cross-functional teams, lead projects in support of commercializing brand innovation/renovation strategy
- Ensure cultural relevance and consumer engagement in all activations
- Lead packaging changes due to product, graphic, and/or formula changes
- Lead by example to motivate and inspire direct report(s) and cross-functional teams to exceed high performance targets
Actively communicate expectations, provide regular feedback, and build appropriate development plans with direct report(s)
