• Make an impact in the creators economy and join efforts to become a first-choice creator content & ad platform for e-commerce
• Product Marketing (Foundation) – the audience, market, and product understanding that informs everything
• You'll be the Product Marketing Manager, owning the Foundation
• You'll be the connector between Product, Marketing, Sales, and CX - making sure we deeply understand our audience and market, and that every feature we ship is clearly positioned, launched well, and actually adopted
• If you love turning features into stories, planning launches, and keeping the product tightly aligned with market needs, this is for you
• This role is open to anyone based in CET Time Zone
• Build the Foundation: Audience, Positioning, Messaging
• Own the core positioning and messaging for Insense and key product areas
• Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts
• Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use
• Lead Product & Feature Go-to-Market (GTM)
• Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines
• Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across:
• Website & landing pages
• Email and lifecycle flows
• Social and content
• Define launch and adoption KPIs and track how new releases perform
• Drive Feature Adoption & Product Communication
• Make sure users and prospects know about, understand, and use what we build
• Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage
• Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life
• Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language
• Monitor competitors and market trends and turn insight into positioning and product marketing priorities
• Represent the voice of the customer in Product and Marketing planning
• Sales & CX Enablement
• Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards
• Train Sales and CX on what we're launching, who it's for, and how to talk about it
• Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense
• Partner with Growth on Pricing & PLG
• Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments
• Bring customer and market context to pricing decisions and self-serve funnel changes

Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects

• You must be available every working day between 9 am and 1 pm EST
• Professional spoken and written English
• 3–6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces
• Strong storytelling and copywriting skills; you can turn product into clear, compelling narratives across web, in-app, and decks
• Proven experience in feature or product launches and driving adoption, not just awareness
• Comfortable using data (adoption, usage, funnel metrics) to inform priorities and measure impact
• Skilled at working cross-functionally with Product, Marketing, Sales, and CX
• Organized, proactive, and comfortable being the first dedicated PMM/Foundation on the team
• Experience in influencer marketing, UGC, or AdTech/MarTech

Exposure to PLG or self-serve SaaS

• Forever remote role
• Work from anywhere role

Competitive salary in USD commensurate with your experience and location + 15 days off + US holidays

• Team retreats (Sneak peak: we like LATAM beaches)
• International exposure to global clients and employees in AMER + EMEA

Opportunities for career growth