- This role is ideal for someone who thrives in B2B SaaS performance marketing and wants to take ownership of global, multi-channel acquisition programs
- Success in this role will require experience with performance marketing strategies that go beyond traditional lead generation—focusing instead on reaching high-value accounts with tailored, data-informed approaches
- Campaigns should be designed to engage decision-makers within Mid-Market organizations through personalized, one-to-one tactics that align with complex buying cycles and longer consideration paths
- Location: Remote - Must align with time zones across Americas, Europe, and Asia
- Plan, launch, and optimize global paid media campaigns across Google Search, LinkedIn Ads, Meta, and review platforms like Capterra and Hotel Tech Report
- Build and execute ABM-style campaigns using target account lists from Salesforce to reach key accounts
- Own budget pacing and performance across channels with focus on efficient pipeline generation,
- Manage and collaborate with external consultants and agency partners across global regions to support and scale demand generation initiatives, ensuring alignment with strategy, budget, and performance KPIs
- Collaborate closely with regional sales leaders to deliver insights and align paid media strategy with revenue goals
- Partner weekly with the Content, SEO, and CRO teams to support organic traffic growth and conversion optimization across the website
- Experiment with non-traditional demand generation tactics, including LinkedIn thought leadership, Slack communities, influencer marketing tests, and new emerging channels
- Implement and maintain accurate tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4)
Work cross-functionally to improve lead routing and conversion, ideally with tools like Chili Piper, Qualified, or LeanData
