• Lead the planning, building, and optimization of integrated marketing campaigns to drive new business pipeline and revenue for LaunchDarkly
• Implement and drive cross-functional adoption of account-based methodologies to enhance campaign effectiveness
• Collaborate closely with sales teams to identify target accounts and coordinate outreach efforts
• Work with revenue operations to architect and evolve scalable cross-functional processes for improved visibility and decision-making

Guide strategic conversations and influence outcomes in ambiguous environments, communicating complex ideas clearly across all levels of the company > 📝 Enhancement Note: Campaign Strategy & Execution: Develop and execute full-funnel, multi-channel campaign plans that align messaging with buyer needs and funnel stages across various marketing channels ABM Framework Implementation: Define, adapt, and champion demand gen and ABM frameworks across departments to improve campaign performance and drive revenue growth Cross-Functional Collaboration: Work closely with marketing teams, sales, product management, and revenue operations to ensure seamless campaign execution and maximize business impact Performance Optimization: Continuously assess campaign performance, collect feedback, and optimize strategies to improve results and drive revenue growth Stakeholder Management: Influence and align cross-functional and executive stakeholders to ensure campaign goals are met and business objectives are achieved > 📝 Enhancement Note:

• Demonstrate a proven track record of driving new business pipeline and revenue growth through integrated marketing campaigns
• Showcase experience in implementing and optimizing ABM strategies to improve campaign performance and drive revenue growth

Highlight successful cross-functional collaboration and stakeholder management efforts that resulted in campaign success and business impact *Campaign Documentation:*

• Provide case studies or detailed campaign plans that illustrate your ability to develop and execute full-funnel, multi-channel campaign strategies
• Include metrics and results analysis to demonstrate the impact of your campaigns on pipeline generation, revenue growth, and other relevant KPIs

Showcase your ability to collect feedback, optimize campaigns, and improve performance over time > 📝 Enhancement Note:

• Full-time, with flexibility for campaign execution and optimization as needed
• LaunchDarkly operates in the software development and technology sector, focusing on improving the velocity and stability of software releases, targeted experiences, and maximizing the business impact of every feature
• The marketing team at LaunchDarkly is structured to support the company's growth objectives, with a focus on integrated campaigns, demand generation, and ABM strategies

The Senior Campaign Manager will work closely with the marketing leadership team, sales, product management, and revenue operations to ensure campaign success and maximize business impact *Methodology:*

• LaunchDarkly employs a data-driven approach to marketing, utilizing analytics tools and platforms to optimize campaign performance and drive revenue growth
• The company encourages a culture of collaboration, continuous learning, and experimentation to improve marketing strategies and outcomes
• LaunchDarkly's company culture emphasizes collaboration, innovation, and data-driven decision-making, providing an ideal environment for growth marketing professionals seeking to make a significant impact on a company's revenue growth
• This role is suited for experienced marketing professionals with a strong background in integrated campaigns, demand generation, and ABM strategies, seeking to advance their careers in a growth-focused environment
• The Senior Campaign Manager will report directly to the Head of Marketing or a similar role, with a matrixed reporting structure to sales and revenue operations teams

Remote work environment with occasional in-person meetings and team-building events Remote Collaboration:

• LaunchDarkly's remote work environment requires strong communication and collaboration skills, with a focus on using digital tools and platforms to facilitate teamwork and project management

The company utilizes a range of marketing automation tools, analytics platforms, and ABM solutions to optimize campaign performance and drive revenue growth Cross-Functional Interaction: The Senior Campaign Manager will work closely with various teams, including sales, product management, and revenue operations, to ensure campaign success and maximize business impact *Work Schedule:*

LaunchDarkly's remote work environment offers marketing professionals the opportunity to work in a dynamic, collaborative setting with a strong focus on growth, innovation, and data-driven decision-making Initial Screening: Portfolio Review: A deep dive into the candidate's campaign portfolio, focusing on integrated campaign strategies, ABM implementation, and results-driven outcomes Case Study Challenge: A conversation with the hiring manager or a member of the marketing leadership team to discuss the candidate's fit for the role, career aspirations, and cultural alignment

*Portfolio Review Tips:

Highlight your ability to develop and execute full-funnel, multi-channel campaign strategies that drive revenue growth and improve campaign performance ABM Implementation: Showcase your experience in defining, adapting, and championing demand gen and ABM frameworks across departments to enhance campaign effectiveness Cross-Functional Collaboration: Demonstrate your ability to work effectively with cross-functional teams, including sales, product management, and revenue operations, to ensure campaign success and maximize business impact Results-Driven Outcomes: Focus on the metrics and results of your campaigns, illustrating your ability to optimize performance and drive revenue growth *Challenge Preparation:* Campaign Strategy: Familiarize yourself with LaunchDarkly's products, target audience, and business objectives to develop a tailored, integrated marketing campaign strategy Time Management: Practice time management skills to ensure you can complete the case study challenge within the allotted time frame Stakeholder Communication: Prepare for stakeholder communication by anticipating questions and concerns from various teams, including sales, product management, and revenue operations

*ATS Keywords: Campaign Management, Demand Generation, Account-Based Marketing, B2B Marketing, Marketing Strategy, Sales Enablement, Cross-Functional Collaboration, Performance Optimization, Pipeline Generation, Project Management, Creative Collaboration, Data Analysis

• Marketing Tools:*

Marketo, Salesforce, ABM platforms (e.g., Engagio, Demandbase, 6sense), marketing automation tools, analytics platforms (e.g., Google Analytics, Mixpanel) Methodologies:

• ABM, integrated campaigns, demand generation, full-funnel marketing, multi-channel marketing, cross-functional collaboration, stakeholder management
• Leadership, communication, collaboration, influence, strategic thinking, problem-solving, time management

B2B SaaS, high-growth technology, revenue operations, integrated campaigns, demand generation, account-based marketing > 📝 Enhancement Note:

• A marketing automation platform used for email marketing, lead management, and campaign optimization

A customer relationship management (CRM) system used for sales enablement, account management, and pipeline generation ABM Platforms (e.g., Engagio, Demandbase, 6sense): Tools used to implement and optimize account-based marketing strategies, improving campaign performance and driving revenue growth Marketing Automation Tools: Various tools and platforms used to streamline marketing processes, improve campaign efficiency, and enhance overall marketing performance *Analytics & Attribution:* Mixpanel: A product analytics platform that helps businesses understand user behavior and make data-driven decisions to improve their products and services Reporting Tools: Various tools and platforms used to create dashboards, track campaign performance, and communicate results to stakeholders *Campaign Management & Automation:* Campaign Tools (e.g., Hootsuite, Buffer): Tools used to manage and optimize social media campaigns, improving engagement, reach, and overall campaign performance Automation Tools (e.g., Zapier, Integromat): CRM Tools (e.g., HubSpot, Zoho CRM): LaunchDarkly emphasizes the use of data and analytics to inform marketing strategies, optimize campaign performance, and drive revenue growth Collaboration & Cross-Functional Alignment: LaunchDarkly encourages close collaboration between marketing teams, sales, product management, and revenue operations to ensure seamless campaign execution and maximize business impact ABM Implementation:

• LaunchDarkly's focus on ABM strategies requires a deep understanding of account-based marketing frameworks, tools, and best practices to optimize campaign performance and drive revenue growth

The role demands strong collaboration skills and the ability to work effectively with various teams, including sales, product management, and revenue operations, to ensure campaign success and maximize business impact Campaign Optimization:

• The Senior Campaign Manager must be adept at continuously assessing campaign performance, collecting feedback, and optimizing strategies to improve results and drive revenue growth

LaunchDarkly encourages marketing professionals to attend industry conferences and pursue relevant certifications to stay up-to-date with the latest trends, tools, and best practices in growth marketing Marketing Mentorship & Leadership Development:

• Prepare for questions about your ability to develop and execute full-funnel, multi-channel campaign strategies that drive revenue growth and improve campaign performance

Anticipate questions about your experience working with sales and revenue operations teams to implement and optimize ABM strategies, as well as your ability to collaborate effectively with cross-functional teams Performance Optimization:

• Expect questions about your approach to continuously assessing campaign performance, collecting feedback, and optimizing strategies to improve results and drive revenue growth
• Research LaunchDarkly's company culture, values, and marketing team structure to demonstrate your understanding of the company's growth objectives and your fit for the role
• Expect questions about your understanding of LaunchDarkly's products, target audience, and business objectives, as well as your ability to develop and execute targeted, integrated marketing campaigns that drive revenue growth
• Organize your campaign case studies to highlight your ability to develop and execute full-funnel, multi-channel campaign strategies that drive revenue growth and improve campaign performance

• 10+ years

This role requires a high level of strategic thinking, cross-functional collaboration, and stakeholder management, making it an excellent fit for experienced growth marketing professionals seeking to make a significant impact on a company's revenue growth

• The primary responsibilities of this role require a strong understanding of B2B marketing, demand generation, and ABM strategies, as well as exceptional collaboration and communication skills to drive successful campaign outcomes
• Bachelor's degree in Marketing, Business, or a related field

Typically requires a minimum of 12 years of related experience in B2B marketing, integrated campaigns, and ABM, including experience building new campaigns from the ground up

*Required Skills:

• Proven ability to translate strategic business goals into marketing strategies and executable programs that deliver measurable results
• Demonstrated ability to define, adapt, and champion demand gen and ABM frameworks across departments
• Skilled at leading through influence and alignment across cross-functional and executive stakeholders
• Strong communication skills, with the ability to guide strategic conversations and influence outcomes in ambiguous environments
• Experience in B2B SaaS or high-growth technology environments
• Familiarity with marketing automation tools and analytics platforms
• Knowledge of ABM platforms and tools

Strong project management skills and experience working with cross-functional teams > 📝 Enhancement Note:*

• To excel in this role, candidates should be prepared to present a strong portfolio of campaign case studies that demonstrate their ability to drive revenue growth, optimize performance, and collaborate effectively with cross-functional teams
• The Senior Campaign Manager will have the opportunity to develop their skills in ABM strategies, cross-functional collaboration, and stakeholder management, as well as gain experience in a high-growth technology environment
• This role offers the opportunity to lead cross-functional teams and influence strategic decisions, providing valuable experience for those interested in pursuing marketing leadership positions
• The Senior Campaign Manager role at LaunchDarkly presents an excellent opportunity for experienced marketing professionals to drive revenue growth, advance their careers, and develop their skills in a dynamic, growth-focused environment
• A brief phone or video call to assess the candidate's qualifications, experience, and cultural fit
• A hands-on challenge to evaluate the candidate's ability to develop and execute a targeted, integrated marketing campaign plan

To excel in the application process for the Senior Campaign Manager role at LaunchDarkly, candidates should focus on demonstrating their ability to drive revenue growth, optimize campaign performance, and collaborate effectively with cross-functional teams Google Analytics:

• A web analytics service that tracks and reports website traffic, user behavior, and campaign performance
• Tools used to automate marketing processes, improve campaign efficiency, and enhance overall marketing performance
• Customer relationship management systems used to manage sales enablement, account management, and pipeline generation
• LaunchDarkly's marketing technology stack is designed to support the growth and optimization of integrated marketing campaigns, with a focus on data-driven decision-making, automation, and cross-functional collaboration

The company encourages close collaboration between marketing teams, sales, product management, and revenue operations to ensure campaign success and maximize business impact Innovation & Continuous Learning: LaunchDarkly fosters a culture of experimentation, innovation, and continuous learning to improve marketing strategies and outcomes Customer-Centric Approach: The company prioritizes a deep understanding of customer needs, preferences, and behaviors to develop targeted, personalized marketing experiences

*Collaboration Style:

• Cross-Functional Integration:*
• LaunchDarkly encourages knowledge sharing and learning opportunities to support the growth and development of marketing professionals
• LaunchDarkly's focus on high-growth technology environments requires a strong understanding of emerging marketing trends, tools, and methodologies to remain competitive and drive revenue growth
• The Senior Campaign Manager role offers opportunities to develop skills in ABM strategies, cross-functional collaboration, and stakeholder management, as well as gain experience in a high-growth technology environment

The Senior Campaign Manager role at LaunchDarkly presents numerous challenges and growth opportunities for experienced marketing professionals seeking to drive revenue growth, optimize campaign performance, and advance their careers in a dynamic, high-growth technology environment Prepare an interactive demonstration of your campaign case studies, showcasing your ability to communicate complex ideas clearly and guide strategic conversations Interview Preparation:

• Thoroughly research LaunchDarkly's products, target audience, business objectives, and marketing team structure to demonstrate your understanding of the company's growth objectives and your fit for the role

This enhanced job description includes AI-generated insights and marketing industry-standard assumptions

• Deep experience partnering with Sales, Product Marketing, and Revenue Operations on pipeline generation, acceleration, and account engagement strategies
• Given the strategic nature of this role, candidates should possess a strong understanding of marketing strategies, campaign optimization, and stakeholder management, with a proven track record of driving revenue growth in B2B environments

LaunchDarkly's marketing team culture emphasizes data-driven decision-making, collaboration, innovation, and a customer-centric approach, providing an ideal environment for growth marketing professionals seeking to drive revenue growth and advance their careers

• Prepare for questions about your ability to work effectively with cross-functional teams, including sales, product management, and revenue operations, to ensure campaign success and maximize business impact

To excel in the interview process for the Senior Campaign Manager role at LaunchDarkly, candidates should focus on demonstrating their ability to drive revenue growth, optimize campaign performance, and collaborate effectively with cross-functional teams in a dynamic, high-growth technology environment

• Optimize your resume for marketing roles by including relevant keywords, highlighting achievements, and emphasizing your experience in integrated campaigns, demand generation, and ABM strategies

Practice presenting your campaign case studies, metrics, and results-driven outcomes to demonstrate your ability to drive revenue growth, optimize campaign performance, and collaborate effectively with cross-functional teams

## 💵 Compensation & Benefits *Salary Range:**

• Zone 1 (San Francisco/Bay Area, NYC Metropolitan Area, Boston, Seattle): $152,000 - $210,000 per year
• Zone 2 (Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago): $137,000 - $189,000 per year

Zone 3 (All other US locations): $129,000 - $178,000 per year *Benefits:**

• Restricted Stock Units (RSUs)
• Health, vision, and dental insurance

Mental health benefits *Working Hours:*

• The salary range provided is based on LaunchDarkly's geographic pay zones and may vary depending on the candidate's skills, experience, and location
• The benefits package is designed to support the well-being and growth of employees, with a focus on mental health and overall compensation

This role has a significant impact on LaunchDarkly's revenue growth by driving new business pipeline and accelerating existing opportunities through targeted, integrated marketing campaigns

*Growth Opportunities:

• Career Progression:*
• With a strong performance in this role, candidates may advance to leadership positions within the marketing team, such as Director of Campaigns or Head of Marketing

LaunchDarkly encourages a healthy work-life balance and offers remote work options to support employee well-being and productivity ### ⚡ Challenges & Growth Opportunities

*Learning & Development Opportunities:

• Marketing Skill Advancement:*
• The company provides mentorship and leadership development opportunities to support the growth and advancement of marketing professionals seeking to advance their careers in a dynamic, growth-focused environment

Tailor your campaign portfolio to highlight your experience in integrated campaign strategies, ABM implementation, and results-driven outcomes, with a focus on driving revenue growth and improving campaign performance