• This individual will work closely with marketing channel owners to optimize performance marketing campaigns to drive lead volume and inbound pipeline growth
• The specialist will need to be flexible, organized, analytical, and comfortable working in a fast-paced environment where no two days are alike
• Assist channel managers in the development, implementation, and optimization of paid media campaigns across our brand portfolio with a particular focus on emerging acquisition channels like Reddit, Tiktok, and Podcasts
• The total scope of responsibilities may include (but not limited to) acquisition-based ppc and remarketing, mid-funnel prospecting, awareness campaigns, and account-based marketing
• Traffic ads for search, social and display and video placements that adhere to proper platform naming conventions and UTM structures, and manage trafficking document(s) and metadata
• Conduct keyword research to find expansion opportunities within our business segments and eliminate waste in existing ppc campaigns
• Optimize ad copy and creative assets in conjunction with channel owners and creative services to maximize campaign impact across objectives including engagement, clickthrough rate, and cost per acquisition
• Monitor campaign performance and provide recommendations on bid adjustments, budget mix, and targeting as needed to meet KPIs
• Analyze campaign data via our CRM to identify trends and opportunities for improvement across marketing channels and segments, and improve acquisition costs and pipeline generation
• Leverage tools including GA4 and amplitude to support our conversion rate optimization team with insight on landing page performance

Stay up-to-date with industry trends and best practices for paid media advertising

• Bachelor's degree in Marketing, Advertising, or a related field
• 1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising
• Expert-level knowledge of at least one paid media platform (Google, Meta, etc.)
• Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau
• Excellent written and verbal communication skills

Experience with A/B testing and campaign optimization techniques

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career
• We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events
• Great work is rewarded through Bonusly, peer-nominated awards, and more
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical

Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more

• The expected salary range for this role for candidates residing in the United States is between $77,600 USD - $103,800 USD
• Compensation for candidates residing outside the United States will vary by location and the specific salary range will be discussed during the hiring process
• Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location

In addition to the base salary, the total compensation package also includes an annual bonus, equity and a holistic suite of benefits