The GTM Operations Specialist, AI Automation is an execution-focused role dedicated to the rapid, efficient, and AI-first deployment of Go-To-Market (GTM) content and readiness activities for a dedicated audience segment (e.g., Exteriors, Commercial+)

• This specialist acts as the tactical execution partner to the Audience Leader, translating audience/product source materials into market-ready assets by leveraging AI and automation tools to drive operational efficiency and scale
• AI Automation and Operational Scale (Primary Focus)
• AI Workflow Ownership: Build and optimize AI automations to accomplish the creation, management, and distribution of GTM artifacts (secondary assets, documentation, etc.)
• Efficiency and Process Optimization: Identify critical decision points in the GTM process and implement AI-powered solutions to streamline workflows, maximizing team efficiency and scale
• GTM Execution and Asset Production
• Secondary Asset Creation: Partner with Product Managers and GMs to translate their product and market narratives into compelling, customer-facing content
• Transform source material provided by Product Management (value props, product narratives) into market-facing secondary assets, including one-pagers, solution briefs, case studies, product summaries, display ads, and webinar slides
• Distribution and Repository Management: Own the distribution of assets and maintain a clear repository of GTM materials and messaging resources for easy access across all relevant teams
• Content Readiness: Support the creation of specialized content for customer town halls, trade shows, and internal product showcases
• Project Management and Cross-Functional Alignment
• GTM Readiness Ownership: Own and project manage GTM readiness for all major product and feature launches, defining timelines, dependencies, stakeholders, and deliverables
• Cross-Functional Alignment: Ensure the alignment of timelines, updates, and results between Product, Marketing, Enablement, Sales, and Post-Sales teams throughout each GTM cycle
• Performance Support: Support data collection for GTM performance metrics and post-launch effectiveness reviews
• Communicate results and information effectively to cross functional teams
• Event & Campaign Support
• Support the creation of content for special events such as customer town halls, in-person customer meetings, trade shows, and internal product showcases
• Collaborate with Demand Generation and Events teams to ensure consistent storytelling across all campaigns and live engagements

Manage the prep, coordination, and execution of major GTM events like Pantheon, ensuring content readiness and cross-functional alignment

• Demonstrated experience or deep familiarity with AI tools and automation platforms (e.g., generative AI, workflow automation) and a commitment to utilizing an AI-first approach to operations
• Strong project management skills, with the ability to manage complex timelines and multiple stakeholders simultaneously
• Ability to transform strategic messaging into polished, executable marketing and sales assets
• Exceptional cross-functional collaboration and communication skills
• Written and verbal communication

Familiarity with marketing concepts - especially story telling and understanding content excellence

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career
• We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events
• Great work is rewarded through Bonusly, peer-nominated awards, and more
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical

Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more

• The expected salary range for this role for candidates residing in the United States is between $77,600 USD - $103,800 USD
• Compensation for candidates residing outside the United States will vary by location and the specific salary range will be discussed during the hiring process
• Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location

In addition to the base salary, the total compensation package also includes an annual bonus, equity and a holistic suite of benefits